Business Open is an event that connects innovative startups with major companies in marketing and advertising. Organized by GroupM and Startguide, the event creates a chance for startups to have their solutions tested in real business campaigns and gain valuable references.
Event Overview
- Business Open events provide a platform for startups to showcase their ideas to top industry leaders.
- Five selected startups present their solutions to executives, agencies, and investors.
- The event includes opportunities for networking with professionals, potential clients, and innovators, as well as expert feedback to help refine solutions.
Event Format
- Startup Pitch: 5 minutes to present + 5 minutes for jury Q&A
- Networking Break: 10 minutes for informal discussions
- Feedback Session: Jury insights and Q&A with the audience
Who can apply
- Startups & SMEs based in the EU
- Focus: MarTech, AdTech, Research/DataTech in marketing
- Stage: Up to Series A funding
Awards
- Gold Winnes: Possible testing opportunity + media exposure
- Winner: Introduction to GroupM’s business team + media announcement
- Honorable Mention: Media recognition
